A while ago (really, a while ago) I pointed out GenieKnows and how they were hiding links in blog comments using a smile emoticon.
So yesterday I ran into some news about how they had relaunched, were doing a lot of traffic, and so forth. I was very surprised myself when I saw that Compete.com showed them with 2.3 million visitors a month – not bad! Even more impressive was that all the traffic began a few months – what a spike!
Of course, things were not as they seemed. Compete is nice enough to show us a breakdown of traffic by subdomain – in this case, it seems like feed.genieknows.com was their main traffic conduit. And some simple searching brought light on their methodology: annoying spyware that hijacks your URLs.
Just wonderful stuff.
Surprised no one noticed this – TripAdvisor now does Enhanced Listings. The price is up there, but not bad considering TripAdvisor claims 25,000,000 visitors a month.
I used to be really good at soccer. I wasn’t tall – but I was pretty wide, which made me a solid right fullback. I was a no nonsense player – no flash, no glitter – I got rid of the ball as soon as I could. Then ten years ago I partially tore my ACL. It wasn’t painful – just frustrating. Just over a year ago I started to play soccer again – and this time fully tore my ACL (while cracking both menisci … one so bad it flipped into the joint). Soon after I decided that I was not very happy with what I was doing, and started to make wholesale changes.
I’ve had very little to do with iBegin for the past 6 months, and as of this year pretty much down to zero. A few people already knew about this, but in general I’ve been pretty tight-lipped about it. I personally have spent the past few months catching up on reading, exercising, and just watching sports/movies/etc. I’ve gone from hyperlocal (neighborhood) to local (Toronto) to quasi-local (multiple cities) to stupid-local (full country). In retrospect I think the winning solution is to stick to “local” – even today, more than 25 months after iBegin Toronto was ‘turned off’ the site garners 10,000-15,000 pageviews a day.
Now if you’ll excuse me, I have some Plato to read.
LBS, aka location-based service, just sold for a cool $33,001.
The new owner is hiding behind privacy, but I wonder if a local mobile site is on its way.
Integrating Facebook & Twitter logins on your site are not newsworthy.
I’m looking at you every single local site out there. голова болит ÑÐµÐºÑ Ð³Ð¾Ð»Ð¾Ð²Ð° болит ÑÐµÐºÑ download Dead Like Me голова болит ÑекÑ
Pixel art movable map of Beijing.
Plus hover over any building and you get its name.
Where is the NYC-equivalent?
UPDATE:
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Nice little story on how Neal used the internet to save himself ~$250.
What kind of stood out to me though – Neal used Repair Pal to find out how much a new starter would cost – he really used to the site for research purposes, not for the actual transaction. So they helped him save money – but kept none of them.
The question to ask is – if something happens next time, will he use Repair Pal immediately? Have they converted him into a potential paying customer? Will he recommend the services of the website to others?
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I’ve been talking about shifting away from local search to local – and it boggles my mind how wasteful local is.
My favorite example are blogs for businesses. Say I like Cafe X nearby. They have a blog (or even a website). They realize that getting their information is a good idea – and so they use RSS. They may not fully get it, but they realize that RSS lets me access their information more conveniently.
Now what boggles my mind is how many of them do not use full feeds. While the real goal is to get me going to their business, because it is the web, they seem to think the ‘target’ is getting me to their website. I was already on their damn website – that is why I subscribed to the RSS feed in the first place! You damn fools – give me access to the full content immediately.
This of course extends in other ways – as an avid NBA fan, it boggles my mind that NBA.com does not use full feeds. I am going to guess they would do better to keep me more engaged (not having to click on the link), and thus more likely to attend an actual NBA game (and with the economy hit as badly as it has, it is something they are desperate for).
I can understand a professional blogger who makes his money by driving ad-views on his blog – fine. Otherwise? Use a full feed! какие виды ÑекÑа порно фото леÑбиÑнок на компьютер Ñмотреть беÑплатно порно зрелых порно фото групповуха Gary Oldman Carnegie
I’ve changed my tune before – particularly that reviews are overrated and recommendations are the future.
But even more importantly – I’m realizing that the problem is that we are focusing too much on local ’search’ and too little on ‘local’ itself.
A while ago I was at the GeoDomain Expo 2009 in San Diego. It was pretty amazing how far geodomain owners (in this case – explicitly CITY.com – eg NewOrleans.com or SanDiego.com) had come from when I first met many of them (two years ago). Many of them had morphed from simple travel destinations into complex businesses that covered news, events, and a lot more.
What was most telling is that many of these websites were gaining immense growth while focusing on local – but completely skipping ’search’ One of my favorite examples was of a city of ~150,000. The #1 website in that city had an awful awful domain name. Local search was non-existent. The site had its own news staff, classifieds, forum, and so forth. It was doing roughly 30,000,000 pageviews a month – for a city of 150,000! And most telling – it was making millions and millions of dollars a year.
In itself that doesn’t seem like a seismic shift – but my thought process is starting to evolve to ‘everyone associates search to Google and a handful of other brands’ – and what may be the correct way on monetizing and profiting from local is to focus on the specifics of each location.
With that I’ve focused more on programmatically figuring out how to collect and make sense of different ‘local oriented’ streams of data and putting them together. I’ll post about that next.
Almost 3 years ago I left Toronto. In the ensuing time I’ve lived in four different cities, seven different addresses, and have generally experienced stuff I could not have imagined 3 years ago.
I returned to Toronto a shade over two months ago, moved into an apartment, did not renew in time (some guy rented it under me 24 hours before I found time to go to the bank), and today finally moved into an apartment. I have not stayed at one permanent address for over 11 months since 2000 – my last year of high school. I’m looking forward to being at this place for at least 12 months
That much is almost guaranteed. Six months ago I badly injured my knee – I had partially torn my ACL (the main ligament inside your knee) in 2000, and I presumed I had simply re-injured it. I finally got it MRIed last month and found out that not only did I fully tear my ACL, but I cracked both meniscii to boot. My surgical consult is next week, but I will likely need two surgeries – the first one to fix my meniscii, and then another one a month later to do the ACL reconstruction. This will be followed by 9-12 months of fun-times rehab.
How does all this relate here? It explains most of my missingness – I’ve spent more time working out, walking around, reading, and pretty much preparing myself for the grueling after-surgery life (which will basically stick me indoors) by spending as little time as indoors as possible.
Along the way I’ve also evolved a bit more on my mindset in local search … but that is for another post.