Why is it that in every niche, any time there is any news/post about their niche, certain companies feel compelled to say ‘oh look at us.’ It doesn’t contribute to discussion. It doesn’t do anything for anyone. It is a self-appraising ‘look at me’ cry for attention.

Case in point: TechCrunch’s post on Judy’s Book shutting down. There are six companies plugging themselves. Without really saying much. Kudos to JD Amer from Lopico for saying how Michael is off (without having to plug his own site).

And then of course you get the more extreme version - multiple employees all plugging the same damn company.

After my post on how much I love Gothamist, I emailed Greg Sterling saying that he is totally overlooking the local-blog scene. He emailed me back asking for the players to note - and the only two I could really think of were Gothamist and Metroblogging. Sure we have our own - but it is not important enough to warrant inclusion in the discussion.

Sheesh. The world doesn’t always revolve around your website. Let other people have their moment in the sun.