I remember a time when Blog Networks were the it thing. Everyone and their mother was setting up blog networks. People actually cared when a name was changed from ‘Pajama Media’ to ‘Open Source Media’ (though I do agree OSM doesn’t sound very good).

Blogs were the path to easy riches.

About time reality set in.

Perusing around, I came across this sale: Parents Behaving Badly for sale. On its own not very notable, but what was interesting was that they were under the b5Media umbrella. For those that don’t remember, the network recently announced 2 million in funding.

This sale sets off some questions. What exactly does it mean to be ‘owned within the network’ - does b5 own it, or does Person X own it? If b5 owns it - how did it sell? If Person X - why is it under b5’s brand? I assume that b5media actually does own it, and Person X was just running it (and now wants out). But then - is Person X actually selling her ‘webmaster’ position? Can she even do that? Is there some sort of easy answer I just don’t get?

Through all those questions, the real point was that people are finally realizing that blogs are not easy money. Blog networks are not easy money. It takes a lot of time, dedication, and great staff to get to a successful position.

If it wasn’t for Splashpress buying out sites like Blog Herald and Performancing, things would be getting boring