Your traffic will bleed. No matter how many times you brand with the obvious ‘.com’ or ‘.net’ or whatever, people will type in other domains. You can’t stop that.

So I laughed the other day when Compete.net dropped, and someone else picked it up. Compete.com, a traffic analytics company, was completely asleep at the wheel as their domain-in-another-extension dropped.

Whoops.

UPDATE: Actually the domain never expired. The new owner just contacted the old owner and bought it from him. Evidently Compete.com couldn’t even do that.