Greg Sterling loves coupons (or at least loves to talk about them ). Many other analysts and writers in the local space also talk about coupons a lot.

Not to be snobbish, but I’ve never really cared for coupons. Yeah I will use one occasionally, but rarely do I go hunting and looking out for coupons.

And (to my surprise) it seems like I was in the majority. I was just reading today on how coupon usage had been declining for 16 years. It took an extremely tanking economy to reverse that trend.

What am I getting at? So many people talk about how coupons are a great way to prove to businesses that online traffic converts … maybe they should look into some other method to prove the value of their traffic.