I was talking to my hosting provider (we have a rack there), and we were talking about marketing and finding customers.
He had mentioned this to me over a year ago, and was talking about how difficult the law was making it to boost his wifi signal beyond a certain area.
I was confused - why would he want one?
Why not? I’ve got a ton of bandwidth available and I’ve got the equipment also. It’s a fantastic way to get my company name out there in front of everyone.
I laughed. And then I realized what a genius he was. With Toronto-wide WiFi, people will be looking to connect wifi. And every time they do, they see a nice little ‘PriorityColo - Web Hosting’ provider (which actually works well too). For geo-centric websites, where the location of the server is very important, PriorityColo is exactly who they are looking for (while living in Toronto I had 3-8ms ping times to my servers).
Imagine setting up something like this near hotels or other busy areas. You could even extend it, and not even provide service (though I would consider that very lame).
Anyone know the finances behind getting a T1 and setting up a wireless access point?
3 Responses to: Guerilla Marketing: WiFi Ads
Andre (lurker)
June 6th, 2007 at 5:22 am
1
probably a lot cheaper than it was 5 years ago. Is T1 even as fast compared to business DSL packages?
Ahmed (l337)
June 6th, 2007 at 9:59 am
2
A T1 is highly reliable - something business DSL can’t compare to.
todd bryson (newbie)
September 9th, 2007 at 6:04 pm
3
And imagine the income potential of providing ads or messages across the top of all web pages people are viewing on your wifi signal.
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