Was talking to Mike about Google’s stats for websites, and we thought it would be cool to see the reach for the biggest YP sites in the USA. Cut-off was 0.1% reach:

Site Unique Visitors Reach
City Search 7.4 M 3.2%
YellowPages.com 6.8 M 3%
SuperPages.com 6.2 M 2.7%
Yelp 4.6 M 2%
Local.com 3.2 M 1.4%
MerchantCircle 2.6 M 1.1%
InsiderPages 2.1 M 0.9%
Yellow Book 1.5 M 0.6%
Open List 1.5 M 0.6%
Dex Knows 1.2 M 0.5%
Yellow Bot 900 K 0.4%
Yellow.com 920 K 0.4%
MagicYellow 750 K 0.3%
50 States 390 K 0.2%
Kudzu 560 K 0.2%
YellowUSA 420 K 0.2%
Judys Book 200 K 0.1%
iBegin 180 K 0.1%

As a kind of comparison, YellowPages.ca reaches 4.7% of Canada.

Color me surprised at CitySearch being #1.

Update:

I added 50states.com to the list – if I miss any other, let me know.

I will admit that it is domain based. So sites like HelloMetro get lost because of their multi-domain approach. Alas nothing I can do about it.

I can also say that the #s for iBegin (our site) is a bit off, so you should take these #s with a grain of salt.