Local Data - no one has a clue
Posted by Ahmed as Local Search, Management at 12:02 PM EDT 20/03/2007It was interesting last night -I talked to the other data brokers.
No one has a clue.
One of the reps claimed 20 million listings (their first question was how many listings we had). Yet their own ads spoke of more than 5 million less.
TrueLocal claims 92% accuracy - how can they measure that, and what does it say for the industry when that is the best anyone can guarantee?
The most honest award goes to one of the data brokers, who, while leaving, stated (in essence) “we all have the same data, it just matters what you do with it.”
I did get a compliment yesterday - on my colorful (teal) shirt 
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3 Responses to: Local Data - no one has a clue
David (newbie)
March 20th, 2007 at 4:11 pm
1
I don’t know what to say… the best thing you came up with is that all of them don’t have a clue and you have a nice teal shirt. You are a savvy business person, and so I know you wouldn’t have taken this on if you didn’t know you could do better. So, my question is, did any of them seem threatened by what you were doing? Or was it even brought up?
Ahmed (l337)
March 20th, 2007 at 5:43 pm
2
I’ll expand once back home - tablet is hard to expound upon
andre (lurker)
March 20th, 2007 at 11:04 pm
3
pics!
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