I always found Brand Power ads to be super-cheesy, but always intriguing. I pride myself on ‘turning off’ of ads, but I actually respond to those ads.

Turns out I’m not the only one.

Just like sites like Craigslist and 37signals do well due to their emphasis on simplicity (while others go ga-ga over complexity), looks like the simplicity concept works well in TV advertising too.

Has anyone noticed that more than half of the ads seem to ‘hide’ the product until the last 2 seconds? What is up with that?