We operate a plethora of sites. Some are updated a dozen times a day, some once a year.

The sites that generate the most amazing ROI are usually the ones that are most targeted. For example, we have a rarely updated site based loosely on finance. Today it generated a pithy 28 pageviews. The earnings for today: $18.18.

While that was a super-freak earnings there, the site averages a CPM above $100 (both this month and lifetime – it has been around since early 2005).

Don’t pass on something just because it doesn’t have the potential for 10 million pageviews. You can get by with 1000 sometimes.