I have an odd obsession. Almost every time I come across a company that I find even mildly interesting, the first thing I do is run for the ‘About Us’ page. I want to know about the company, and invariably, I am always failed. Really, the ‘About Us’ page should be renamed to ‘Marketing Drivel that touches upon the company at a tangent.’ I’ve been so frustrated with what passes off as an About Us page that I didn’t even bother including one on iBegin Source. I instead opted for the more generic What is iBegin Source?
Even 37signals falls short. Sure they have a nice little blurb about the company, but I want to know the meat of it. I want to know who founded it. I want to know what happened. I want to know what really makes the company tick.
And so today, imagine my delicious surprise at the SitePoint About Us page. Fantastic! It is both marketing and actual meat. I absolutely loved the timeline on the right - the chronicling of how the two founders started, how they crossed roads, and how they have gone from strength to strength. Matt using Xoom.com? It brought a smile to my face - who didn’t use one of those atrocious free hosts back in the day? (before we knew better). I remember seeing webmaster-resources.com in the SERPs for the longest time, and now I know why it redirected to SitePoint.
The page is laid out in a perfect manner - the keypoints, impressive Alexa graph (even though admittedly I am not a fan of Alexa), news, and a nice timeline.
So with that in mind - kudos SitePoint - great job indeed.
One Response to: The best About Page I have come across …
What’s this about then? About Us pages and their purpose | nomad-one consulting (ghost)
May 1st, 2008 at 2:34 pm
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