First off - the Dallas Cowboys blundered Cowboys.com, and a bunch of domainers (lead by Eric Rice) picked it up (for a much higher price) during the ensuing silent auction.

So when I see posts like this which somehow make it as if Rick Schwartz put the domainers together - I shake my head. It was Eric Rice, not him. But that isn’t the real point - it’s the hidden move by Rick Schwartz.

According to his blog post, he chipped into this consortium, putting up 11% of the amount. 11% of $370,000 = $40,700. A sizable investment.

However - Rick Schwartz gets 10% of the net sales during the auction process. At $370,000 that means he gets $37,000 back. So really for under $5000, he ended up owning 11% of Cowboys.com.

Congrats to this new team of investors. They saw opportunity and seized it. The American dream is alive and well and this will go down as one of the worst decisions in corporate history.

Beyond the typical hyperbole, if this was an opportunity for anyone, it was for Rick. Well played.