I had recently posted about how we had changed from ForumTemplates.com to vBSkins.com. One of the issues I hoped to be fixed was the domain name - banned from Google/etc, the new domain was to let us back in.

And results are already in.

Currently ranking in at #25 for ‘vbulletin skins’ and #11 for ‘vb skins’, the SE traffic is already trickling in. And Yahoo is even better - vBSkins.com sits at #9 for ‘vbulletin skins’ (with ForumTemplates.com at #8), and #3 for ‘vb skins’

The domain change has helped tremendously - no more are we generic ‘forum templates’ - you know what you are getting before you click on the domain.

And another interesting tidbit - #12 for vbulletin skins was a site called vbskinstudio.com. I saw it was parked, saw it was for sale for $75, and while I wrote this post, I purchased it. According to Yahoo, it has 38,000 backlinks. The domain will now be promptly redirected to vbskins.com, generating even more traffic to the domain, with a very minimal investment.

Not to mention vb-skins.com is also likely sending me (inadvertent) traffic.

Moral of the story? A good domain helps, and be on the look out to buy defunct sites that can send you traffic you want.