At least that is how I see it

Andy Sack has posted what he thinks are the two biggest mistakes Judy’s Book made.

The first one is one we have battled with too. How far can we push on our users? MySpace was jump-started with spam-emails to a lot of people - but who remembers that now? Ditto for quite a few other ’social’ sites.

But the other problem was - they pushed national to quickly. They lost focus on the consumer. Which is what I’ve argued with our own site - communities need attention, and going national is the antithesis to that attention. This was a big reason why I never bothered with VCs anyway. They all wanted to go national, and to me that was the surest way of losing focus on community.

You never hear people say “Damn, I shouldn’t have listened to my gut.”