If you read my blog regularly, you know I am in love with our iBegin Weather weather widget. It is a great way for us to build up deep links, build brand, all while doing something super simple and super light (the stress on the server is there - but we have enough experience with caching and what not that it loads fast and intelligently).

So I laughed really hard when I saw this: The Enterprise. That’s right - the weather is ’sponsored’ by Seafood Sam’s - way to go guys

We have over 2,500 unique sites actively using our weather widget. Google reports 20,000 backlinks (not bad for a site launched in mid-May).

The widget strategy is a great way to build up traffic. But it shouldn’t be your primary feature.