What is ReachLocal doing … ?
Posted by Ahmed as I Don't Get it Department, Local Search at 12:31 PM EST 17/01/2008ReachLocal - recipient of $67million in funding.
The footer includes a link to ReachLocal Directory … which is nothing more than an ODP directory.
What exactly is the point of having that?
UPDATE: Fixed the funding - I had erroneously noted it as $160 million. Someone from RL did contact me about this - I was told that it is just an old directory page … but I fail to see why it is linked from their front page still.
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6 Responses to: What is ReachLocal doing … ?
Dave (lurker)
January 17th, 2008 at 1:59 pm
1
Trying to make themselves look bigger than they actually are to non-savvy web users? Or trying to hoodwink investors wondering how their money is being spent?
But given that much of ODP is hardly very local, it does seem like a very strange move.
Hany (lurker)
January 17th, 2008 at 6:15 pm
2
As you continuously predict, local search is strong and will only get stronger and more popular in the future.
Maybe these investors are just seeing the possible potential of ReachLocal?
Rich (newbie)
January 18th, 2008 at 11:14 am
3
Its for SEO
Ahmed (l337)
January 18th, 2008 at 11:44 am
4
Except it is delivering zilch SEO-wise. And it also just looks … terrible and unprofessional.
Nick (newbie)
January 18th, 2008 at 5:37 pm
5
Not for SEO.
http://www.reachlocal.com/directory redirects to http://search.reachlocal.com/search/ and http://search.reachlocal.com/robots.txt disallows all robot access.
Ahmed (l337)
January 19th, 2008 at 1:33 pm
6
Right - so why bother having it?
Bizarre.
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